Top Ten Ways To Be A Greener Designer
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My Top Ten List:
1- Inspire your clients to want to go green. Show them that designing and printing greener doesn't need to cost more if you're able to reduce the cost of something else.
2- Specify recycled or FSC certified paper.
3- Design & print efficiently, talk to your printer, find out the size of the printing sheet, and gang up files.
4- Specify soy and vegetable inks.
5- Do not use metallics which pollute the planet.
6- If printing a large quantity and distribution is scattered, instead spread out the printing to more local locations, which save on shipping, transportation (gas), and perhaps packaging.
7- Cut back the packaging to something simpler, so it's not wasteful.
8- Design something that can be reused over and over at least a few times.
9- Don't just design without thinking. Think about all the different components necessary to make the design successful and greener.
10- Learn as much as you can about green graphic design, the processes, and how to be the best for your client, yourself and the planet.